Häagen-Dazs has been making ice cream like no other since 196; the founder, Reuben Mattus' vision was to make the best ice cream in the world using high quality, carefully selected ingredients and he believed that if you were going to indulge in ice cream, it should be a real and fulfilling experience rather than the 'cold and sweet stuff' of his time.
Reuben's ambition was to create the world's best-tasting ice cream and his devotion to the highest standards changed the way people thought about ice cream; the Häagen-Dazs philosophy remains the same to this day and they believe that everyone deserves to experience pleasure that is fulfilling and real and this guides everything they do.
That is why every Häagen-Dazs ice cream starts with real cream and milk, which they then blend with carefully selected ingredients, to create an ice cream with a unique velvety texture and unforgettable taste.
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