Hero Video Credit with Thanks: Padamyar FM
Myanmar remains an enticing mystery, a spot with a different feel and rhythm to it..
Taking place over two days Thursday 26 and Friday 27 September 2019 at the prestigious Grand Mercure Yangon Golden Empire Hotel, Asia Expo Services is pleased to present a powerful platform for business, networking and learning.
From an authentic train ride you’ll never forget to delicious Burmese food or encounters with fortune-tellers, these unmissable attractions across Myanmar something unique and mysterious to offer everyone who visits this enchanting country.
Myanmar’s inaugural Wine Expo is poised to become the country’s most important wine event. At a recent press conference held at Grand Mercure Yangon Golden Empire Hotel, founder and managing director Shawn Lee was on hand to unveil the programme for Myanmar’s most prestigious wine event.
“Myanmar is a country of 54 million people that is modernising and growing rapidly. From my first visit in 2010, I encountered a beautiful nation that’s not just hungry for change, but also keen to engage with the world. With my background in the wine industry, I was inspired to bring the world’s wines to Myanmar so that we could spark the connection. This has led my partners and I to establish Wine Expo Myanmar, which will take place annually and hopefully act as a catalyst for growing the new generations of wine lovers in the country,” said Shawn.
As the premiere event of its kind in this fast developing market, Wine Expo Myanmar 2019 is expecting to attract over 500 restaurant owners and 1,500 hotel and food & beverage leaders.
To receive your personal invitation, please register HERE
Grand Mercure Yangon Golden Empire is a contemporary 5-star luxury hotel near Dagon Industrial Zone within easy reach of Yangon International Airport, South Okkala Golf Club and Schwedagon Pagoda.
The hotel, the first Grand Mercure in Myanmar, features 175 guestrooms and suites designed by local artist Pyar Dade. Parent company AccorHotels has projected five more hotels in the future pipeline in Myanmar.
This is a golden opportunity for wineries and wine trade to establish new contacts and cultivate key partnerships in Myanmar.
At a glance the two full-day exhibition will feature more than 200 brands, 6,000 trade visitors, encompassing 1,530 registered hotels in Myanmar.
Two days of non-stop activities
Wine Expo Myanmar has lined up a two-day programme packed with something for everyone. The key to understanding the Myanmar On Trade and Off Trade market is that hotels and hotel chains, similar to wine distributors, are given importation quotas to bulk buy their wine supplies.
This is a golden opportunity for wineries and wine trade to establish new contacts and cultivate key partnerships in the country through this platform.
A total of 200 brands are expected to take part in the wine showcase, from major wine producing countries such as France, Italy, United States of America, Chile, Australia, New Zealand, Portugal and China.
“As Milton Berle said: ‘If opportunity doesn’t knock, then build a door’. And that is exactly what we expect from Myanmar Wine Expo 2019, to open the door for Gonzalez Byass in Myanmar,” said Mr Xavier Vicente, Regional Sales Director Asia- Pacific, Gonzalez Byass.
“We are looking forward to see how Wine Expo Myanmar can bring industry partners and friends closer together in one place,” said Ms Jessline Lee, S.E.A Commercial Manager of Handpicked Wines.
“Our winery is an old family company, rich with story telling made by old wisdom, traditions and passion. I decided to participate in this 1st Myanmar event because I believe in new markets even if I am aware that it is a market completely different in terms of traditions, history, culture and taste. I’d like to learn about this new market, to better understand expectations of visitors to be able to meet their requirements.
I am sure that I will get them in love with my wines. I am ready to get involved in this new experience and I really hope to delight all the people who will come to my stand and taste my fruity, fresh and modern wines,” said Madam Margerita Bidoli, owner of Bidoli Vini.
Keeping it even more exciting, a sommelier competition and wine challenge will take place to further encourage participation between the brands and local wine experts.
Like to be where the buzz is? Then don’t miss the biggest wine event in Myanmar to date, where you can meet and network with key wine producers and brands from all over the world, while taking part in tastings and masterclasses.
Video Credit: with thanks Challenge Yourself
To receive your personal invitation, please register HERE
Visitors are also invited to register for a fine lineup of learning activities, organized in partnership with Wine Language, a wine school in Singapore. The programme, which will be updated on the event website, includes WSET 1 courses, seminars, workshops and wine masterclasses.
“Wine Expo Myanmar, being the first of its kind, shows the relevant exponential growth and opportunities in Myanmar. It is also a great opportunity to explore, learn and improve oneself, for a more competitive edge, from this expo,” said Jon Chan, Managing Director/ Principal Trainer of Wine
Language.
During the event, a live feed will be provided by web broadcast partner Vin Republic. “It’s so exciting to bring this wine event to my viewers across Asia! I look forward to reaching out to my fans,” shared Ivy Chen, Host of Vin Republic TV.
The wine scene has grown rapidly in Myanmar, with increasing demand for globally known and recognisable brand names. As the tourism and lifestyle sectors continue to grow, so will the demand for wines and wine knowledge.
Attendance for Wine Expo Myanmar is complimentary for qualified members of the trade.
To receive your personal invitation, please register HERE
Myanmar is one of the last emerging markets in Southeast Asia, with a population of 54 million people and increasing annual GDP growth of 6% forecasted to 2021.
Tourist numbers increased by 18 percent in 2017 to reach 3.44 million visitors, while McKinsey Global Institute estimated that tourism could contribute US$14.1 billion to Myanmar’s economy by 2030 and employ around 2.3 million people.
Wine Expo Myanmar (WEM) will be the largest wine themed exhibition in Myanmar’s history, a catalyst for bringing together exhibitors from around the world and buyers from Myanmar in one location.
Hotels and hotel chains, similar to wine distributors, are given importation quotas to bulk buy their wine supplies. This is your opportunity to gain first mover advantage and establish your brand in a flourishing market.
To receive your personal invitation, please register HERE
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