Singtel has released its National Day film, "Shining Bright From Singapore to Paris," which is a significant celebration of Singapore's athletes as they prepare for the Paris 2024 Olympics. The 90-second film follows three notable athletes—shuttler Loh Kean Yew, kitefoiler Maximilian Maeder, and fencer Kiria Tikanah Abdul Rahman—as they prepare for the coveted athletic event. This film, which is part of Singtel's larger mission to support the Singapore National Olympic Council (SNOC), exemplifies the company's dedication to enabling all generations through technology.
Singtel, a long-time supporter of SNOC, has renewed its sponsorship for the third time. This latest agreement includes a significant S$1.7 million investment over the next five years, the company's largest sports sponsorship to date. These funds will go towards training grants, fees, and other expenses related with important international contests. Mr Yuen Kuan Moon, Singtel's Group CEO, emphasised that the athletes' values of hard effort, focus, and dedication are deeply aligned with the company's aim to inspire and improve communities.
The film depicts athletes preparing for the Olympic Games at renowned Singapore places such as Marina Bay, Gardens by the Bay, and Henderson Waves in Telok Blangah Hill Park. It emphasises three key components of success: speed, resilience, and tenacity. These themes are reflected in the athletes' individual portions.
Maximilian Maeder, noted for his quickness on the water, hopes to showcase Singapore's speed and power. Kiria Tikanah Abdul Rahman, the first female Singaporean to compete in epee in the Tokyo Olympics, demonstrates resilience as she prepares for new difficulties. Loh Kean Yew, a badminton world champion, epitomises determination and strength, and he is ready to make a mark in Paris.
Ms. Lian Pek, Singtel's Vice President of Group Strategic Communications and Brand, highlighted how the athletes' tales are consistent with Singtel's ideals. The company's position as a major provider of advanced connectivity and digital services exemplifies the speed, resilience, and persistence essential for technological and sporting success.
The film "Shining Bright From Singapore to Paris" was launched on Singtel TV and numerous digital platforms, with unique videos for each athlete published as the events approached. Singtel users can watch the Olympic Games Paris 2024 broadcast on Mediacorp's CAST and Singtel TV Channels 21 - 26, which are accessible in HD till August 12, to support Team Singapore.
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