ASEAN Music Showcase Festival (AMS)

ASEAN Music Showcase Festival, or AMS in-short, is Southeast Asia’s first intraregional music showcase festival. Its inaugural edition was organized virtually via live broadcast of pre-recorded performance videos in September 2020 during the peak of the COVID-19 pandemic as an initiative to help regional artists stay connected with their fanbase; gain new international fans, look beyond the pandemic and prepare for future export and international touring opportunities by meeting with music business professionals from all over the world via virtual speed meetings.