Negroni Week, the annual initiative by Campari Group and Imbibe Magazine is back for another round of drinking for a good cause. In its 10th edition, this year’s campaign will be fronted by 10 representing bartenders alongside their Negroni Handshake as a celebration of creativity, hospitality and the unforgettable bittersweet constant of the iconic cocktail – Campari.
Handing the power of fundraising to local bars and restaurants, Negroni lovers can expect to sip creative renditions of the beloved cocktail at over 60 venues across Singapore from 12 – 19 September.
In correspondence to the 10th year milestone, Campari Group Asia has recruited 10 local bars to lead this year’s campaign. Shortlisting a varied mix of favourite venues known for their distinctive styles, the bars will be represented in a series of photo and video content featuring a chosen representative and their special Negroni Handshake. As with previous years, participating bars can opt to donate a portion of proceeds from any variant of Negroni sold throughout the week.
28 Hong Kong Street – Black Forest Negroni (S$25++)
By Bartender, Akmal Haqim
Charity: Slow Food
Going the decadent route, the Black Forest Negroni by 28 Hong Kong Street is true to inspiration. Featuring rum, sweet vermouth and Campari, the addition of ruby port add an exuberant red fruit sweetness that mellows the bitterness. Garnished with dark cherry and cacao nibs, this cocktail is best enjoyed with bites in between for a reminder of the cake.
Anti:dote – Camomilla Negroni (S$22++)
By Head Bartender, Attila Esze
Charity: Slow Food
Taking cues from ANTI:dote’s philosophy of using cure all ingredients across the globe, Head Bartender Attila found inspiration in chamomile for the perfect nightcap. Comprising gin, Campari and a house vermouth blend, drops of chamomile tea dilution result in a lighter, summery version of the classic with a comforting aftertaste.
Atlas – Count Olivier (S$25++)
By Head Bartender, Lidyanah K
Charity: Animal Concerns Research & Education Society (Acres)
While the campaign is fronted by Head Bartender Lidyanah, ATLAS’ Handshake Negroni is actually a contribution of favourite ingredients by the bar team. Fascinated as a quirky, fictional character of the gilded age, Count Olivier boasts an intricate mix of gin, mezcal, vermouth, Campari and dashes of chocolate bitters that brings forth a curious eccentricity of floral, tropical and classic bitterness with chocolate notes.
Caffe Fernet – Classic Negroni (S$25++)
By Bartender, Aw Yong Tao
Charity: Slow Food
In line with the 10th Anniversary, the folks at Caffe Fernet saw fit to spotlight an updated version of its recently-launched Classic Negroni. Emphasising 100% Italy-sourced ingredients, bartender Yong Tao stirs Gin Del Professore – a gin created by their friends at Jerry Thomas Project in Rome – with equal parts Cinzano Rosso Vermouth and Campari for simple yet impactful accents of citrus, spice and wood.
Nutmeg & Clove – Fall Negroni (S$25++)
By Bar Manager, Shelley Tai
Charity: The Salvation Army
In tandem with Negroni Week’s yearly occurrence in Autumn is Nutmeg & Clove’s Fall Negroni. Incorporating the bar’s flair in spices, Bar Manager Shelley combines gin, Campari, house vermouth blend, spices, apple brandy and apples into a fruity, boozy tipple brimming with comforting character to spark reminders of walking through a pavement of fallen leaves.
O/t Bar– Mead by Men (S$18++)
By Bartender, Max Wong Chu Wan
Charity: Slow Food
On the lighter spectrum, O/T Bar’s Mead By Men is an approachable version that all levels of drinkers can enjoy. Built using applejack, vermouth and Campari, the glass is then topped with sparkling mead into an easy-drinking cocktail with a refreshing fizziness of honeycomb, apples and a distinct dry-bitterness that is as smashable as it sounds.
Smoke & Mirrors – Negroni Express (S$28++)
By Assistant Bar Manager, Mel John Chavez
Charity: Slow Food
Drawing from memories of his hometown in Bicol, Philippines, Smoke & Mirrors’ Mel decided to encapsulate one of his favourite dishes – Bicol Express – in a drink. Named Negroni Express, drops of Ancho Reyes Verde are stirred into gin, vermouth and Campari to give it a fiery kick, while walnut bitters and rice syrup harken to the dish’s nuttiness and common side of rice. The end result is a layered cocktail with a heat that spice lovers will love.
Southbridge – Rosmarino Negroni (S$24++)
By Senior Bar Supervisor, Alfred Roxas
Charity: Red Cross
Those with a penchant for botanical-forward renditions of the Negroni will love Southbridge’s Rosmarino Negroni. Utilising smoked rosemary-infused gin with hibiscus-infused Campari and Rosso vermouth, this bright red tipple carries a woodsy, aromatic profile with a tinge of tartness that complements herbal bitterness.
The Bar at 15 Stamford – the One That Got Away (S$24++)
By Bartender, Timothy Aw
Charity: Make-A-Wish Foundation
A story that plays to the bittersweet taste of Campari, T.O.T.G.A is a love story of being together then drifting apart. Featuring chrysanthemum-infused Bianco vermouth and gin to represent the initial flowery romance, the bitterness of Campari and bitters comes through afterward for a strong and story-forward rendition.
Trapizza – Trapizza Negroni (S$22++)
By Bartender, Fazli Rahman
Charity: Slow Food
Keeping in line with its sea-side surroundings, Trapizza’s Fazli came up with a version that is ideal for sips be it day or night. Merging the classic with its Sbagliato counterpart, the Trapizza Negroni shakes gin, vermouth, strawberry-infused Campari, fresh grapefruit and lemon oil that altogether, conveys a fun and fruity character ideal for Singapore’s year-round summer.
60 Venues in the +65
On top of the 10 aforementioned bars, Negroni lovers are also encouraged to seek out other participating bars and restaurants. Activating a total of 60 venues, guests can look forward to Negroni Week-only exclusives, existing house renditions or opt for the classic recipe. Other participating bars to note include Sago House, Mo Bar, Neon Pigeon, Live Twice and more.
All You Need to Know About Negroni Week Singapore’s 10th Anniversary.
For more activations surrounding Negroni Week, please check out
In a bid to reinforce the importance of drinking responsibly, Negroni Week Singapore has collaborated with ride hailing service TADA at 6 selected venues – Smoke & Mirrors, Dragon Chamber, Tipsy Bird, Lime House East Coast, Trapizza and Cellarbration Bistros. Across these outlets, the first 50 drinkers will be incentivized with $3 off promo codes that can be applied to their booking from the venues. As means to ensure validity, the codes will only be shared by the bar staff upon billing.
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