In the Philippines, basketball may be the favourite sport, but with hundreds of malls in Metro Manila, shopping arguably comes close. When it comes to retail stores, one name pops up across the board as the ultimate destination for sports equipment and apparel: Toby’s Sports.
Seeing an opportunity to sell skateboards after the holiday season, he eventually transformed his retail space into a sporting goods store that offered a wide array of sports apparel, equipment, and accessories. Its wide product assortment, international brands, modern ambience, knowledgeable and professional sales personnel set them apart from the traditional stores. Toby’s was clearly different and ahead of its time. Image Credit: Toby's Sports
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In 2000, Toby’s launched an age-group tennis tournament, with the support of The Philippine Tennis Association (PHILTA). Also, Toby’s helped young tennis talents to train & compete internationally through Futures Foundation’s ADOPT-A-KID program. Toby’s then went beyond supporting tennis by organizing other annual youth sports tournaments in badminton, basketball, and volleyball. With these activities, Toby’s saw the growing demand to create, provide and sustain sports programs for the youth.
The Toby’s Youth Sports Foundation (TYSF) - is a non- profit foundation established by Toby’s Sports, the pioneer and leading sports retail chain in the country. Toby’s aims to make a difference in the lives of the Filipino youth by providing opportunities for them to grow, through sports, recreation and fitness. Kids who are underprivileged are highly prioritized to be given access to sports programs. Hence, the motto: “HELP KIDS PLAY”.
The Toby’s Youth Sports Foundation aims to develop sports-driven values to the youth, such as sportsmanship, discipline, aspiration, integrity, honesty, responsibility, & camaraderie, in order to contribute in achieving their overall character development. Also, Toby’s believes that the joy and fun of sports will create passion in the hearts of the kids, and that sports will keep the youth away from drug abuse or any harmful social influences.
