Mention the name Phoon Huat and many of our expat readers in Singapore who love to bake would immediately think about freshly baked goods and enticing desserts. A pioneer of baking supplies, Phoon Huat has been providing baking supplies for the past 76 years since it was founded in 1947. Pictured above: Phoon Huat, Singapore's Leading Food Supplier – Interview with Jean Wong, Head of the Commercial Department
Today, the 100% Singaporean brand has expanded its offerings beyond baking ingredients to become a trusted source for premium meat, seafood, and vegetables in the hospitality industry across a portfolio of over 500 gourmet selections.
Leveraging on its knowledge, connections, and experience from importing meat, Phoon Huat is proud to have rapidly grown its product range to include a wide variety of high-quality culinary ingredients from around the world. A selection of these exclusive products can be enjoyed at its flagship Redman Store at Star Vista or via online at RedManShop.com. Amongst them are:
- Free range, 100% grass-fed meat such as Free Rein Meat and grain-fed Riverine from Australia
- Pioneer of “the black gold” caviar in Belgium, Royal Belgian Caviar
- “Rolls-Royce” of carabineros by Buba Camaron and blue shrimps by Noray Seafood from Spain
From a single shop at Middle Road, Phoon Huat ave grown together with the times and now serve more than just walk-in customers.
With 75 years of industry expertise, Phoon Huat is excited to be able to serve more than 5,000 F&B & HORECA outlets and manufacturers in Singapore. Phoon Huat has also expanded island-wide locations to 22 retail stores to better serve customers by housing a wide array of ingredients and tools from international and homegrown brands, providing a one-stop destination shop for bakers of all levels, from beginner home bakers and pâtissiers to seasoned professionals.
Phoon Huat's online presence is in most of the online marketplaces and also have our own e-commerce shopping website – RedManShop.com, giving convenience to all Phoon Huat customers - old and new.
