Montigo, a leading brand in thermoregulated drinkware, is preparing to attract urban fans with its current campaign, "Drink Your Way." Montigo will present a colourful pop-up event in Bugis Junction from August 19 to August 25, 2024, with daily hours of 10:00 a.m. to 10:00 p.m. This project promotes individualism and seeks to improve ordinary drinking experiences by combining live music, cool beverages, and engaging activities.
The "Drink Your Way" campaign exemplifies Montigo's commitment to enable people to express their unique lifestyles in their daily lives. Montigo's drinkware is developed with both style and functionality in mind, catering to a wide range of demands, whether one is navigating metropolitan areas, following artistic interests, or travelling the world. Montigo's passion is visible in every product, which is designed to complement personal taste while providing exceptional utility.
Wendy Phang, Montigo's Brand Manager, emphasises the campaign's key philosophy: "At Montigo, we believe that every sip should reflect your unique identity. The 'Drink Your Way' campaign celebrates the many different ways people live their lives. We are excited to introduce this experience to Bugis Junction and build meaningful ties with our community."
The Montigo pop-up at Bugis Junction will have several intriguing features:
- Attendees who sign up for Montigo's email newsletter will receive a complimentary drink to start their day. The first 300 subscribers each day will be able to choose Montigo's distinctive Pistachio Latte, made by famous barista Kelly Lee. This offer allows guests to experience Montigo's devotion to quality and flavour.
- Custom Tote Bag: Visitors may show off their style with a personalised Montigo tote bag. By following Montigo on Instagram and TikTok, guests can select from a variety of styles and colours to create a unique item that shows their individuality. Each day, there are limited quantities available; therefore, early participation is urged.
- Mystery Box Redemption: Every purchase at the pop-up enters you into a Mystery Box draw. Customers can redeem rewards such as Montigo items and discount vouchers. The more you spend, the better your chances of winning, with instant redemption on the same day of purchase.
- Live Music Performances: On August 25, outstanding buskers Lana Lajarca, Ezekial, Clara K, and Aküma, as well as Jeff Ng, will perform live on the streets. Music fans can enjoy these scheduled concerts, which provide a dynamic soundtrack to the pop-up experience.
Montigo's pop-up event at Bugis Junction is more than just a display of drinkware; it's an opportunity to see how Montigo improves everyday experiences. Attendees are welcome to celebrate individuality and upgrade their drinking experiences in style through a variety of engaging activities, exclusive offers, and live music.
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