It all started in 1996 when Under Armour CEO and founder Kevin Plank created the original performance T-shirt that regulated body temperature to make athletes cooler, drier, lighter, and better.
Since that first T-shirt, Under Armour has grown into the most innovative brand in all of sports with gear for men, women, and youth.
The Under Armour mission is simple: to make all athletes better through passion, design, and the relentless pursuit of innovation.
