Image Credit: Optimo Foods SG Facebook Page
Established in 2016, Optimo Foods (formerly Foodpath Pte Ltd) represents a range of better-for-you FMCG brands in Singapore and surrounding regions, providing in-store activation (merchandising and sampling), key account management, business development and brand marketing (roadshows, fairs and events) consultancy and services management. We also spearhead customized projects involving specialized merchandising and retail resourcing, presenting a cost-effective solution for concept-testing prior to large scale rollout.
Some of the iconic brands we represent are Dominate, Earthwise, essano, Primal Earth, Red Seal, a2Milk, Arataki Honey, Ceres Organics, Coral Tree, Crunchy Nibbs, Grove, Happy Sheep Honey, Kiwigarden, Pure Delish and Vogel's. These brands are available across FairPrice Finest, Xtra, Cold Storage, Market Place, Jasons, Watsons, https://redmart.com, 1010mother&child, mothercare and http://shopee.sg.
It all started out with a desire to provide our loved ones with products which are better for our health and overall well-being. This involved working with partners whom we could trust to produce high quality products made with natural ingredients without any nasties. A large part of our range is made in New Zealand, which is known for its pristine environment and for being one of the most trusted countries of origin for safe and natural products of the highest standards.
Many of our supplies share our passion for providing good quality food and personal care products and we are very honoured and proud to work with with them to grow their brand and spread their message.