There is no better way to commemorate the age-old Dragon Boat “Duan Wu” Festival (端午节), which falls on Monday 14 June 2021, than savouring heritage-rich Joo Chiat Kim Choo’s fragrant and delectable rice dumplings. These well-loved dumplings are made with a time-honoured recipe that has been passed down through the generations.
All products are handmade daily from scratch in ISO22000-certified kitchens, adhering to the strictest guidelines and standards of food safety and quality. Each plump triangular rice dumpling is painstakingly crafted with premier grade glutinous rice and quality ingredients to satisfy every taste bud, and tied tautly with colourful cotton strings - a change from raffia of yesteryear.
This Dragon Boat Festival, Joo Chiat Kim Choo unveils luxuriously packaged gift sets of premium handmade rice dumplings (or zongzi 粽子) that are perfect for you to gift or enjoy with your much-missed family and friends.
Treat your loved ones to an imperial dumpling feast
The decadent Emperor’s Dumplings are stuffed with luxurious filings consisting of exceptional ingredients such as umami dried scallops, luscious lup cheong (Chinese sausage), golden egg yolks, gingko nuts, roasted chestnuts, and chewy premium grade shiitake mushrooms, and are meticulously wrapped in fragrant bamboo leaves. Additionally, a complex blend of 22 spices is used to stew the premium braised pork to create flavourful dumplings that are fit for an imperial feast!
The Emperor’s Dumpling makes its glorious return during this Dragon Boat Festival in the beautifully revamped Emperor’s Heirloom No. 2 Gift Set. Emperor’s Heirloom No. 2 gift sets are available in two chic colours, teal or maroon, and can be purchased exclusively on Joo Chiat Kim Choo's website, at Isetan Scotts or Takashimaya.
Each Emperor’s Heirloom No. 2 Gift Set is an octagonal Bynd Artisan handcrafted leatherette box that houses six divine Emperor’s Dumplings that will delight even the most demanding of royals.
While the first edition was a sleek box with a flap lid on its side, and a thin strap for hand-carrying on top, this second version of Joo Chiat Kim Choo’s coveted Emperor’s Heirloom gift set has been updated and now comes in two colours - a regal teal and a striking royal maroon.
The new box lid doubles as a charming valet tray, and the divisions inside are now wrapped so that any grease can be easily removed. On the outside, a thicker, sturdier strap is in place for better grip, which can also be threaded through and attached to your favourite fabric to create a stylish tote bag.
Gift a treasure trove of flavours and memories
Looking to bring the gift of fond memories and nostalgia to your loved ones for the Dragon Boat Festival instead? Discover the Joo Chiat Kim Choo’s elegant and velvety Memory Trove Gift Set that will take you on a flavourful trip down memory lane!
Fill your Memory Trove Gift Set with a mixture of a minimum of eight rice dumplings, and kuehs or sauces. Prices start at $53.80 from now until Monday 24 May 2021, and will increase from Monday 25 May 2021 onwards so order early.
For your very own Memory Trove Gift Set, choose six items among indulgent kuehs like Kueh Salat Cake, Kueh Tai Tai, artisanal sauces such as Gula Melaka, Nonya Kaya, Hae Bi Hiam Floss, and Hae Bi Sambal, and delightfully tasty rice dumplings. Created with only quality ingredients, each item promises to bring you the reminiscent taste of family and home. This gift set can be purchased exclusively on Joo Chiat Kim Choo’s website, at Isetan Scotts, or Takashimaya.
Enjoy exquisitely flavoured novel dumplings creations
Image Credit: Joo Chiat Kim Choo Kueh Salat Cake
Joo Chiat Kim Choo also introduces two well-balanced and unique seasonal rice dumpling flavours that will surprise your taste buds and whet your appetite!
Joo Chiat Kim Choo’s superb craftsmanship is discernible in all of their culinary creations, and the following two are no exception. The soft and satisfyingly dense glutinous rice of the Hakka Pork Belly with Preserved Vegetables Rice Dumpling encases well-seasoned steamed pork belly and savoury preserved mustard greens, or mui choy. The aroma of steamed bamboo leaves lingers as you sink your teeth into the triangular treat, getting a balanced bite of the generous fillings.
The Pulut Hitam Nonya Rice Dumpling is a beautiful celebration of the glistening purple rice grains that add a slight textured crunch and nutty flavour to this Joo Chiat Kim Choo signature. Wrapped in pandan leaves instead of bamboo ones, this sweet treat laced with refreshing winter melon cubes is given a touch of savoury with minced pork.
This is also the eighth year that Joo Chiat Kim Choo is partnering with NTUC FairPrice to bring the best of Duan Wu - decadent, precious rice dumplings - to one and all. Shoppers can look forward to “pop up” concept stalls at over 60 Fairprice outlets island wide. Expect a selection of six flavours at these festive pop-ups, among which are the Four Heavenly Kings - Cantonese Bean, Nonya, Salted, and Salted with Egg Yolk.
Customers looking for a taste of decadence are advised to purchase premium rice dumplings directly from authentic Joo Chiat Kim Choo stalls or Joo Chiat Kim Choo’s official website.
Besides Joo Chiat Kim Choo’s official website and participating FairPrice stores, customers can get their hands on signature Joo Chiat Kim Choo rice dumplings at multiple locations islandwide, including selected Cheers convenience stores.
Note to editors: Originating from a humble stall at 34 Joo Chiat Place, Joo Chiat Kim Choo has now grown to be the No. 1 rice dumpling brand in Singapore. Joo Chiat Kim Choo is unrelated to Kim Choo Kueh Chang and currently not located at Joo Chiat.
For full details on locations, visit Joo Chiat Kim Choo’s official website.
Win a Mercedes-Benz A-Class Hatchback!
Mark your calendars for the Joo Chiat Kim Choo Never Before Grand Draw! Until Friday 15 October 2021, customers can stand a chance to win a brand-new Mercedes Benz A-Class Hatchback premium car when they purchase Joo Chiat Kim Choo’s rice dumplings. All the more reason to feast on Joo Chiat Kim Choo’s delicious rice dumplings!
Simply spend a minimum of $20 on Joo Chiat Kim Choo’s rice dumplings within a single receipt to qualify for one lucky draw chance. One lucky winner will be chosen through a lucky draw on Friday 29 October 2021.
Find out more about the exciting lucky draw here.
Follow Joo Chiat Kim Choo (@JooChiatKimChoo) on Instagram and Facebook for their latest promotions!
