Joo Chiat Road, a heritage-rich district in the east, welcomes the opening of Bleu – a brand new, one-of-a-kind gourmet seafood grocer nestled in the charming neighbourhood. Soft-opened on 26 July 2022, the brand specialises in dry-aged fish and offers a variety of live, chilled, frozen and cooked seafood, as well as a curated selection of meats, fine food, pantry essentials and alcoholic beverages.
Akin to the melting pot of diversity in Singapore, Bleu provides its customers with a selection of quality meats and seafood no matter their cuisine preference. Customers can shop in a contemporary ambience paired with friendly and knowledgeable service, along with the assurance that the quality seafood purchased are handled by experts.
Descaled and gutted sashimi-grade fish goes into the dry-ager, where the temperature and humidity levels are controlled, for a period of five to thirty days.
Savour the intense flavours and improved firmness of dry-aged fish in several simple ways such as eating the premium, sashimi-grade fish raw, or pan-seared lightly with fuss-free seasonings like salt and olive oil to bring out the authentic flavour and beautiful texture.
Customers can expect Dry Aged Ora King Salmon (from $12 per 100g) and Dry Aged Samegarei (from $12 per 100g) – the latter a flatfish also known as roughscale flounder.
To add to the fascinating and exclusive experience, customers are able to purchase Live Boston Lobster (from $40 per piece) and Live Alaskan King Crab (from $138 per 1kg) from customised open- top tanks that are positioned for easy viewing and selecting. They can then choose to have these premium crustaceans professionally prepped and portioned in the store, or bring them home live.
The store is currently offering Live Boston Lobster at a special price of $30 with a minimum $50 spend at the store.
A range of fresh, chilled seafood imported from Australia, Canada, France and Ireland, such as Fresh Ora King Salmon (from $8.80 per 100g), Fresh Wild Caught Threadfin (from $7 per 100g) and Oysters (from $30 per half dozen) are also available.
Parents will be delighted to know that they can opt for petite cuts of fish for little ones, whereby each whole fillet is vacuum packed and divided into smaller ready-to-use portions.
Bleu’s array of meats includes GG Poulet Chicken (from $20 per 1kg-1.2kg) – free-range, antibiotic- and hormone-free chicken; A5 Wagyu (from $25 per 100g) from Japan; and USDA Prime Striploin (from $9.30 per 100g).
The store carries an assortment of local specialty products, including Oatside plant-based oat milk, Gorilla Press juices, With love, Gretel sprouted nuts, CHU Collagen soup stock, Artisan Green vegetables, Pourabucha kombucha and Jill’s Sausages.
Perfect for sharing, Bleu’s Seafood Platter ($128) consists of the freshest catch such as Live Boston Lobster, Live Tiger Prawns and Oysters.
Decked in a beautiful mix of blue and white, the enticing space exudes a calm vibe that reflects the brand’s love for the ocean. Accentuating the inviting space is Bleu’s feature wall of a black-and-white, larger-than-life, graffiti artwork that celebrates ocean life.
The dry-ager that proudly displays quality dry-aged fish piques the curiosity of customers, along with chillers and freezers on both sides of the store, including one that is atop a classy blue marble counter. Not to be missed are the four customised tanks boasting live Boston lobsters and Alaskan king crabs.
a. 175 Joo Chiat Rd, Singapore 427446
w. www.bleu.sg
You Might Also Like
