Roots Regenerative, the next generation beef produced from regenerative agriculture which heals and regenerates the natural environment, is finally in Singapore. It brings with its signature brand of beef farmed through a specific set of farming principles that prioritises the health of the ecosystem above all else.
It doesn’t only sustain the current state of the environment, but actively regenerates it. Regenerative agriculture goes beyond being sustainable – it heals and regenerates the land.
Daniel Selwood, Roots Regenerative Program Leader, says “We are thrilled to bring our Roots Regenerative from Australia to Singapore. Roots is the next generation of grass-fed beef offering consumers beef that is not just better for you, but better for the animal and better for the planet,”.
“We are proud to represent the Regenerative agricultural community by telling their story through the six roots of regenerative beef; increased soil health, increased biodiversity, increased carbon sequestration, enhanced water cycle, enhanced animal wellbeing and enhanced farmer wellbeing.”
“We have spent 18 months working with Australian Regenerative beef producers to develop our three-step verification system to give consumers confidence in the program. We hope the conscious consumers of Singapore enjoy the benefits of Roots Regenerative – the next generation of grass-fed beef which will nourish your body and nurture the earth.”
Roots Regenerative’s Six Roots of Regenerative Grass-fed Beef
Nutritious, wholesome beef should be celebrated, not vilified. Based on that belief, Roots Regenerative set out to create the best of both worlds – great tasting, wholesome and nutrient-dense beef that at the same time helps to make a positive impact on our planet.
Roots Regenerative is 100% grass-fed beef, raised on dedicated Regenerative Australian farms. All cattle are free to roam for life, and Roots Regenerative beef is entirely natural, antibiotic- and hormone-free.
When you purchase Roots Regenerative you are actively help grow the
Six Roots of Regenerative Grassfed Beef.
Regenerative farms strive to heal the environment through planned cattle grazing which leads to improving the health of soils and their ability to drawdown carbon, increasing ground cover and water retention while enhancing biological diversity. Ultimately, it heals the natural environment and fights climate change with a reduced carbon footprint.
How Does It Work?
Regenerative grazing management principles aim to increase soil carbon storage through carbon sequestration to improve soil health and biodiversity. Soil carbon sequestration is a process in which carbon dioxide is removed from the atmosphere and stored in the soil carbon pool. This process is primarily mediated by plants through photosynthesis, with carbon stored in the form of soil organic carbon.
Several studies have shown an increase of 10 -13% in soil carbon on regenerative farms compared to traditional grazing approaches. Increasing the amount of carbon stored in agricultural soils can help mitigate rising greenhouse gas emissions.
Roots Producers
Roots Regenerative works with like-minded cattle producers in Eastern Australia who all share the common goal of using livestock to regenerate and heal the environment. All its approved suppliers must be verified as Regenerative through its 3-step process.
- Producer self-assessmentProducers are required to complete an online self-assessment to identify their eligibility to supply into the Roots program based on their own regenerative practices. This self-assessment will cover the five principles of Soil Health as well as the principles of Regenerative Grazing of Livestock.
- On-farm verificationProducers are required to provide examples of how they are applying Regenerative principles on their property. Paradigm Foods have employed a recognised Regenerative Grazing consultant to work with its producers through this On-Farm Verification.
- Satellite verificationParadigm Foods uses satellite imagery to assess the groundcover, remnant vegetation, tree cover, deforestation, and pasture quality. This satellite imagery assessment can then be used to benchmark the farmer against surrounding properties across their region.
Next Generation Beef for the Next Generation Consumer
Enjoy prime cut beef and generous secondary cuts, tenderloins, striploins and ribeyes all with the same conscientious nod to the environment with Roots Regenerative’s offerings. A variety of other cuts are also available from D-rump, chuck roll and bolar blade to tri tip, shortloin, knuckle, tomahawk and more.
Roots Regenerative Beef will be available at Yardbird from September 2022 onwards and are now available on RedMart HERE
