Competition among businesses is now stronger than ever, requiring businesses to step up their games in marketing. Now that technology has become integrated into people’s everyday lives; online marketing has become a necessity. As such, SEO has evolved to become a staple in the marketing world.
This strategy can be used to boost your online visibility, increase your search ranks, and gain more site traffic, all of which can help you gain more sales and conversions.
Whether you are new to search engine optimization or have been using it for some time now, it is important to remember that the strategy is an ongoing effort. One of the most important aspects to monitor would be your search rank as this can clue you in on your visibility on the web. However, if you suddenly notice that you are not getting any site visitors, chances are your website may not be showing up on search engine results pages (SERPs). This can be a nightmare for many businesses, so check out some of the top reasons as to why this may occur.
Your Site is Still New
If your website is still too new, Google may not have found or indexed it yet. To ensure that Google will find your site, make sure you register in Google Search Console and create a sitemap. Your sitemap will make your site easier to discover and help Google determine what pages you want to rank in.
Website is Not Optimized for Crawling
It may also be possible that your website is not optimized for crawling, causing it to be absent in the SERPs. If your site has a robots.txt file, Google crawlers will not be able to visit your site, which can lead to it not showing up in search results. The crawlers examine factors like meta content, keywords, and content relevance, so you certainly want to make sure that they can see these parts in your webpages.
Lack of Quality Backlinks
If technical factors are not the reason why your site is not showing up, it may be due to the lack of quality backlinks. While Google may be able to find your site and content, you must still prove your credibility and authority, which essentially grants you a high search rank. Thus, it is important to have a strong backlink campaign, with relevant sites linking back to your site and pages. Authority has grown to be a crucial factor in SEO, and backlinks are one of the ways to improve on this aspect.
High Competition in Keyword Market
If you are certain that you have valuable and quality content but are still not ranking, it may be because your keywords are too competitive. When you have tens and thousands of websites trying to compete for the same keywords, it becomes less likely for your site to show up on the top page of the SERPs. One google search engine optimization strategy would be to incorporate more long-tail keywords since these tend to be less competitive and may present valuable opportunities to capture your audience.
Website is Penalized
Finally, a Google penalty is perhaps one of the most straightforward reasons as to why your site may not be showing up. A manual penalty occurs when a Google employee manually removes your site for violating a particular rule, while an algorithmic penalty occurs when Google removes your site due to technical and quality issues. If you notice a sudden drop in your traffic, you can check if Google made an algorithm update to see if you may have been penalized.
Conclusion
Take charge of your search ranks today by knowing where you stand and understanding how you can maintain your position. Managing onpage, offpage, and technical factors are all equally important to ensure that your site shows up for users. After all, you will not be able to gain conversions and sales if users do not see your site on search results.
