Although there are billions of search results on Google, many people don’t go past the first page. In fact, about 75% of the searchers don’t even finish scrolling through the first page. So, to gain visibility and website clicks, you need to be on the first page, more specifically, a part of the first three search results.
There are several ways to go about this. Two of the most popular options are SEM, also known as paid advertising, and SEO. Between these two, SEO is your solution to get to the top of the search rankings. But aside from the usual SEO services, there is a more specific type of SEO that optimises your visibility on a local scale. This is local SEO.
Local SEO is an effective marketing strategy to improve your local online presence, resulting in more organic traffic from relevant customers. Now the question is: how do you use it to your advantage? Here are three concrete ways you can increase your brand visibility using the local SEO strategy.
Maximise Social Media Content
Social media is free, convenient, and accessible. It has everything you need to jumpstart your local campaign. Through these various social platforms, you can widen your reach to a global scale or target specific customers locally.
For example, Facebook is a one-stop shop that has it all: marketplace, news feed, and messenger app. In this platform, you can reach all types of consumers from different backgrounds. However, if your purpose is to build a brand image, Instagram might work better for you. Using this site enables you to tag your location so your audience can keep track of your activities.
To maximise these platforms, it's important to familiarise yourself with each of their distinguishing factors and find one that suits your purposes while effectively reaching your target market. Then, once you've obtained a loyal customer base, you can expand to other platforms to grow your business.
Utilise Google My Business Tool
Besides the social media platforms, you can also utilise the Google My Business tool. This free marketing feature on Google allows your local customer base to find information about your business in as simple as just one search.
With this tool, you can manage your business information, connect with your customers, and cater to their needs on a more regional scale. Because of this, the Google My Business tool has become one of the most essential tools recommended by every SEO company in Singapore to boost your online presence.
Create Localised Content
Now that you know which platforms to build your brand, the next step is to create content. Content has always been and will always be the most crucial factor for improving local search rankings.
So, when you’re creating content, try to consider what your niche market wants to see from your brand. But more importantly, try to find ways to be more visible by incorporating locally-related elements. One of which is your location.
In addition to integrating highly-searched keywords, using geocentric keywords automatically bolsters your ranking on a local scale because it narrows down search results for relevant users. So, be sure to work with an established SEO agency to develop and efficiently execute your content.
The Benefits of Using Local SEO to your Business
Optimising search rankings by using local SEO will result in incredible benefits for your business, which include:
- Increased customer base
Utilising the free and convenient platforms and marketing tools online is one of the most cost-effective ways to increase your customer base. Plus, with high-quality local content, you can effectively attract customers to your website.
- Improved traffic and visibility
Additionally, improving your plans for local SEO will bring more viewership to your platform and enhance your overall online presence. In doing so, you might also benefit from getting ahead of your competitors.
- Established credibility
To build your customer base, you need to establish your reputation and credibility by increasing your SEO rankings. Doing so will demonstrate your authority over your competitors online. As a result, you earn your target market’s trust and, therefore, build a loyal customer base.
Local SEO is an advantageous strategy for your company. Seize business opportunities and gain maximum benefits when you effectively execute this marketing plan.
