Expat Choice | Samsonite Upcycles Pre-loved Luggage With Sustainable Plastic Collaboration After Highly Successful Trade-in Campaign

Samsonite Upcycles Pre-loved Luggage With Sustainable Plastic Collaboration After Highly Successful Trade-in Campaign

Published - 11 April 2022, Monday

Samsonite Singapore has teamed up with Singapore design company STUDIO DAM to upcycle pre-loved luggage following the successful launch of their 2022 Luggage Trade-In campaign.

Consumers and key opinion leaders were invited to trade in pre-loved luggage at any Samsonite retail store during the initiative that runs until April 30. For every piece traded, Samsonite Singapore has committed to a S$10 donation to the World Wide Fund For Nature (WWF-Singapore).

The Luggage Trade-In Campaign forms part of Samsonite Singapore’s strategy for environmental responsibility, which focuses on the whole journey – from how Samsonite Singapore’s products are made to how they endure; how the company plays its part in reducing its impact on the planet and how it ensures that its people, partners and communities engage in and benefit from this progress.

In a bid to support a circular economy, Samsonite Singapore’s tie-up with STUDIO DAM, a firm of sustainable design in Singapore, will see pre-loved luggage upcycled into sets of 2-piece coasters which customers can redeem at Samsonite’s ION (#B3-08) and Suntec City outlets (#01-463/466, North Wing). The offer begins in May, with details to be posted on Samsonite’s social networks (Instagram: @samsonite_sg).

STUDIO DAM – founded by Debby Yu and Matthijs Rikken – is a multidisciplinary design studio, one arm of which focuses on upcycling waste through their DAM GOOD PLASTIC enterprise into a variety of products including trays, coasters and plant pots.

Samsonite’s donations to WWF-Singapore go towards the environmental group’s No Plastic In Nature Initiative, Plastic ACTion (PACT), a programme that empowers companies to adapt their business models and processes to be more resource-efficient.

Formerly known as the World Wildlife Fund, WWF-Singapore is an international non-governmental organization founded in 1961 that works in the field of wilderness preservation and the reduction of human impact on the environment.