Domaine Henri Bourgeois recently marked an important milestone in its long-standing winemaking history by releasing its first 100% organic vintage. This breakthrough came after years of hard work as the estate gradually switched its 72 hectares of vines to organic farming. Marking this watershed occasion, the estate changed its wine labels to reflect its new organic certification while keeping a strong connection to its rich history.
Domaine Henri Bourgeois' new visual identity combines current elements with a timeless homage to the estate's long past. The rebranding emphasises the estate's essential characteristics, which have fuelled its success: precision, a strong connection to the land, and a passion for the winemaking trade. The revised labels not only represent the estate's organic certification, but also reflect its forward-thinking concept of sustainability without losing sight of the past.
Jean-Marie Bourgeois, a direct descendent of the founding family, visited Singapore to personally announce the estate's rebranding. Guests at this special event had the unique opportunity to interact with Jean-Marie and hear his thoughts on the road that led to this change. The visitors also sampled a curated selection of Henri Bourgeois' greatest wines, which provided a taste of Sancerre's famous terroir as well as insights into the estate's organic winemaking process.
Monopole, Singapore's sole distributor of Henri Bourgeois wines, was honoured to host this private wine-pairing luncheon, which highlighted the estate's redefined identity. Guests were treated to an in-depth discussion with Jean-Marie Bourgeois, who discussed the inspiration for the rebranding and how it fits in with the family's continued dedication to sustainability and quality. This celebration not only commemorated Domaine Henri Bourgeois' legacy, but also marked the start of an exciting new chapter for the estate, one that honours its rich history while embracing a sustainable future.
For more information about Domaine Henri Bourgeois’ organic transition and new label designs, visit the official website.
w. famillebourgeois-sancerre.com/en/home-domaine-famille-bourgeois
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