mTraction is a unified platform that provides Attribution data, Usage analytics & CRM for App Owners to help achieve key business priorities by engaging users through unique insights.
The mission is to be an end-to-end user data, intelligence, and engagement management platform for top app categories such as commerce, utility apps, as well as key industry verticals including mGovernment, Finance, Healthcare.
They will provide data science & innovations that enable insights on usage analytics, marketing attribution, and rules-based engagement to maximise mobile traction and ROI for businesses.
