Most people probably think they know what My Car Rental Singapore does: it is in the car rental business and operates a fleet of more than 1,000 vehicles in their system.
However, My Car Rental SG has quite a different idea of what its business is all about. In MyCarRental view, the business it is involved in is customer satisfaction and operational efficiency.
This is a characteristic that it shares in common with every successful service company, large or small.
