Founded in 1948 by Charles Lazarus, Toys“R”Us revolutionized the principle of quality, value and selection and realized that success in the toy business meant focusing on the everyday shopper.
Today, they embody those ideals by focusing on a memorable shopping experience for customers through classic, in-demand and exclusive merchandise, unique feature shops and knowledgeable trained sales staff.
Their mascot Geoffrey the Giraffe – who was introduced in February 1960, along with our catchy jingle, “I Don’t Want to Grow Up, I’m A Toys“R”Us Kid” – Toys“R”Us is one of the most recognized and beloved brands in the world.
