In 2011, Posh Baby Shop launches their 1st showroom concept in Jalan Peminpin which houses various brands from six online partners providing clothes and toys for the children as well as maternity and nursing needs for mothers.
With a physical showroom in place, Ivy adds a personal touch to the online shopping experience by providing a centre for customers to view and try merchandise.
Ivy hopes to continue to provide more innovative products for children and young parents in Singapore.