After Organic started out as an online retailer importing organic apparels and eco friendly products from USA and Europe; cater for newborns to 6 years old.
In 2010, they have restructured their primary business to distribution which is mainly eco-friendly baby and children essentials and toys.
They are also happy to announce their first in house brand, MOOD, founded with the idea of using "colors for your mood" and they started producing watches in 2 styles, digi and digi mini.