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Ong Shunmugam is a contemporary womenswear label with a simple quest to craft beautiful clothes by focusing on sartorial construction instead of fast fashion; on cut and fit before look; on longevity over excess. Available only through their atelier, website and a tightly curated guerilla gallery, Ong Shunmugam pieces are often one-offs or produced in lean quantities.
Designed and made across Asia, their atelier often reworks familiar influences, weaving traditional textile techniques, colours and silhouettes into the modern wardrobe, while deliberately disregarding stereotypes and caricatures. They employ intuition and an exacting aesthetic, and they believe that clothing should be cerebral yet wearable. Image Credit: Ong Shunmugam
