Jo Kilda is for the distinctive woman - classic with an edge. They are all about the lifestyle experience. Simply beyond retail fashion, they want to introduce a platform where women can feel modern and stylish, yet edgy as a reflection of their confident, fun and forward-thinking everyday living.
They are just at the beginning of their sustainability journey, but they will always be committed to doing better and growing into a reliable sustainable brand. Video Credit: Jo Kilda
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Our Design Approach
If a garment is designed beautifully and functions well, it can be passed down and reused.
Our Creative Director, Jyoti Singh aka Jo, builds every Jo Kilda collection on the foundation of functionality and practicality. Design at Jo Kilda is about creating effortless clothing that elevates the consumer's daily wear. Details, timeless design, conscious materials, and quality are at the core of our design approach.
A Jo Kilda piece is meant to be worn with ease from day to night to reflect the confidence and beauty one poses.
We have a line of our most-wanted styles, which we offer every season without change. They are unique but still classic wardrobe staples that withstand the test of time.
“I never like to think that I design for a particular person. I design for the woman I wanted to be, the woman I used to be, and - to some degree - the woman I'm still a little piece of.”
