JÄÄDE, an award-winning premium Finnish spring water brand, has launched its latest invention, JÄÄDE Sparkling Spring Water, which is now available in Singapore through exclusive partnerships with Little Farms and MEIDI-YA. This launch marks a key milestone in the brand's growth, providing customers with easier access to both sparkling and still spring water options.
The water comes from the Salpausselkä Ridge in Lahti, Finland, where an ancient glacier moraine constructed more than 12,000 years ago during the Ice Age gently filters each drop. UNESCO recognises JÄÄDE as a source of the cleanest water on earth, ensuring incomparable purity in every sip.
Allan Poh founded JÄÄDE in 2023, and it has already achieved international acclaim. In just two years, the brand has collected prestigious awards, including 'Best New Brand' at the Global Water Drinks Awards 2024, 'Best Premium Beverage' at the World Beverage Innovation Awards 2024, and a gold medal at The Aurora International Taste Challenge 2025. JÄÄDE is the official water partner for the Singapore Food Festival 2025.
The retail debut of Little Farms and MEIDI-YA demonstrates a shared commitment to quality and sustainability. JÄÄDE's refined product line is well-suited to Little Farms, which is known for obtaining high-quality, natural vegetables. MEIDI-YA, Japan's foremost luxury grocery chain, caters to discerning customers who value the purity, elegance, and design sense of Nordic goods.
Tom Grey, Commercial Director at Little Farms, emphasised the importance of the relationship, stating, "The legacy and natural formation behind JÄÄDE result in a spring water that quietly elevates our offering." Their dedication to sustainability and environmental stewardship mirrors our own. "We are delighted to welcome them to the Little Farms family."
JÄÄDE Sparkling Spring Water is now available in a sleek 330ml glass bottle. Water sommelier Mariia Gustafsson of H2O4U Finland Oy describes the sparkling variation as offering a “crystal-clear, pure, and neutral taste profile with delicate, vibrant bubbles and a refreshingly clean, light, and awakened sensation — perfect for fine dining, spirits, or everyday enjoyment.”
Founder Allan Poh reflected on the brand's development, saying, "Each partnership reminds us of the joy our water brings — elevating meals, moments, and memories." JÄÄDE Sparkling Spring Water provides more methods for everyone to enjoy what we offer. We are delighted to keep growing, one glass at a time."
JÄÄDE, the official water partner of the Singapore Food Festival 2025, will be prominently featured throughout September at several hallmark events across the island. Brand ambassadors will visit Lahti, Finland, to connect with the source of JÄÄDE's water. Their stories will be revealed in October when the brand celebrates its first anniversary.
Businesses, investors, and distributors interested in partnering with JÄÄDE can contact Nicole Low at nicole.low@aqua-matters.com
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